2024 Speakers

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Panel - Beyond the Hype: Unlocking the Potential of Augmented Reality (AR) in e-Commerce

09 Oct 2024
eCommerce Center Stage

This panel goes beyond the filters and explores the practical applications of AR in ecommerce. We'll delve into compelling use cases like virtual try-on experiences, furniture placement visualization in rooms, and AR-powered product demonstrations. Our panellists will discuss the impact of AR on customer engagement, brand storytelling, and the future of the shopping experience

Chairperson
Ajay Sunder, Vice President Consulting - OneByZero
Speakers
Ad De Goeij, Global Director IT Commerce - FrieslandCampina
Guan Hin Tay, Creative Chairman - BBDO Singapore
Muzzammil Ghafoor, Digital Commerce Lead (Malaysia, Singapore, Thailand) - PC - UNILEVER