eCommerce Expo 2024 Conference Programme

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Panel - Beyond the Hype: Unlocking the Potential of Augmented Reality (AR) in e-Commerce

09 Oct 2024
eCommerce Centre Stage

This panel goes beyond the filters and explores the practical applications of AR in ecommerce. We'll delve into compelling use cases like virtual try-on experiences, furniture placement visualization in rooms, and AR-powered product demonstrations. Our panellists will discuss the impact of AR on customer engagement, brand storytelling, and the future of the shopping experience

Speakers
Ad De Goeij, Global Director IT Commerce - FrieslandCampina
Muzzammil Ghafoor, Digital Commerce Lead (Malaysia, Singapore, Thailand) - PC - Unilever