The rise of user-generated content and social media platforms empowers everyone to be a marketer. This panel explores the concept of the "citizen marketer" and how to leverage their voice.

 

Key Takeaways:

 

Discover strategies for empowering employees to become brand advocates.

 

Learn how to harness user-generated content for compelling marketing campaigns.

 

Explore tools and platforms for citizen marketers to create and share marketing content.

 

Gain insights into building a culture of collaboration and content creation within your organisation.