"Synopsis: Social commerce and livestreaming are rapidly transforming the retail landscape. This session will explore the strategies and technologies that brands can leverage to captivate audiences, build relationships, and drive sales through these platforms. 

Key Points: 

Understanding the Social Commerce Landscape: Overview of different social commerce platforms and their audiences. 

Building Engaging Livestream Content: Strategies for creating compelling live shopping experiences. 

Leveraging Influencer Partnerships: Collaborating with influencers to reach a wider audience. 

Turning Viewers into Customers: Conversion tactics and strategies to drive sales. 

Measuring Success: Key metrics for evaluating the performance of social commerce and livestreaming campaigns. 

Overcoming Challenges: Addressing common hurdles in social commerce and livestreaming. "