The lines between physical and digital experiences are blurring. This panel explores the rise of the "phygital" shopper and strategies to create a seamless, unified journey.

 

 

Discover innovative technologies like augmented reality (AR) that bridge physical and digital experiences.

 

Learn how to integrate in-store loyalty programs with online platforms for a unified experience.

 

Explore strategies for leveraging location-based marketing to target customers in real-time.

 

Gain insights into creating a "phygital" journey that fosters brand loyalty and drives engagement across channels.