Every SME owner today is hearing the same thing: adopt AI or fall behind. But between the vendor pitches, the LinkedIn noise, and the endless tool launches, very few are being told the one thing that actually matters — where to start. In this session, Imran Nazi, Head of ICT Enterprise at StarHub, cuts through the AI hype with a simple, practical guide built for the realities of running a Singapore SME. No technical jargon, no enterprise playbooks repackaged for small business, and no pressure to transform overnight. Attendees will walk through real examples of how Singapore SMEs are already using AI to win back time, sharpen customer experience, and grow without growing headcount. The session closes with a simple decision framework to help every SME owner identify their best first AI use case — and take that first confident step.