CO-LOCATED SHOWS

2025 Conference Programme

Bringing together eCommerce & Digital Marketing

eCommerce Expo | DMEXCO ASIA 2025 presents a refreshing elevated programme injected with well-researched topics for industry leaders and professionals to explore the latest trends in supply chain, customer engagement, cross-border commerce, and marketing technology.

Attendees can participate in all activities across all Tech Week Singapore 2025 shows to collect CPD points.

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10:30 11:00

Geopolitics in Motion: Rethinking Retail and E-commerce Supply Chains

Borderless Commerce Theatre

Selena Ling, Chief Economist & Head, Global Markets Research & Strategy - OCBC
11:05 11:35

From Barriers to Borderless: Digital Payment Solutions Transforming B2B Trade in APAC

Borderless Commerce Theatre

James Lie, Regional Head of E-Commerce, Asia Pacific - Allianz Trade
11:40 12:10

From Game Launch to Global Love: What Gaming Teaches Us About Product Storytelling at Scale

Borderless Commerce Theatre

Kelly Chiew, Senior Communications Manager, Southeast Asia - Level Infinite
14:30 14:55

Smart Free Zones: The UAE’s Blueprint for the Future of eCommerce

Borderless Commerce Theatre

Mitch Bittermann, Senior Vice President – Commercial - Dubai Commercity
15:00 15:40

Speed, Security, Scalability: Navigating the Complexities of Cross-Border Payments

Borderless Commerce Theatre

Terry Chan, Founder, Chairman, CEO - Hong Kong eCommerce Supply Chain Association (HKeCSC), JUSTT GROUP, SEA321

Sharanne Au, Head of Global Tax - Infineum

Tanu Anand, Head of Tax Asia Pacific, Director - Swiss Re
15:45 16:10

Best Practices for Managing International Teams and Resources

Borderless Commerce Theatre

Jethro Marsh, Chief Sales and Marketing Officer, Global - Telstra Health

10:00 10:25

Beyond Messaging: Everyday Moments that Move your Business Forward

Digital Marketing Theatre, powered by DMEXCO Asia

Cristina Constandache, Chief Revenue Officer - Rakuten Viber
10:30 11:00

Crafting Compelling Brand Stories: Engaging Audiences in a Distracted World

Digital Marketing Theatre, powered by DMEXCO Asia

VJ Anand, Founder & Chief Experiment Officer - Ballsy
11:05 11:25

Connected Media AI: Unlocking Real ROI through Science-Driven OOH Advertising

Digital Marketing Theatre, powered by DMEXCO Asia

Mritunjay Kumar, CEO - Insightzclub

Mehul Mandalia, Co-Founder and Head of Platform Solution - Moving Walls
11:30 11:55

Influencer Engagement Strategies for B2B2C Marketing

Digital Marketing Theatre, powered by DMEXCO Asia

Jamie Say, Head of Marketing - Ego Pharmaceuticals
12:00 12:40

What's on the CMO's Agenda for 2026

Digital Marketing Theatre, powered by DMEXCO Asia

Andrew Pinto, Vice President, Unifi Brand and Marketing - Telekom Malaysia

Jethro Marsh, Chief Sales and Marketing Officer, Global - Telstra Health

Diana Boo, CMO - Boost
14:00 14:25

Search Everywhere Optimisation (SEO): Owning Every Space Your Audiences Search

Digital Marketing Theatre, powered by DMEXCO Asia

Robert Lai, CEO - Kaliber
14:30 15:10

Hyper-Personalisation in Action: Leveraging AI to Delight Customers and Maximise ROI

Digital Marketing Theatre, powered by DMEXCO Asia

YY Wu, Global Communications - Klook

Ameya Khasgiwala, vice General Manager - AI Labs - RAKUTEN

Ganesh Jeyaraman, Marketing & Communications Director Food & Beverage - Symrise
15:15 15:55

Balancing Personalization and Privacy: Navigating Consumer Trust in the Digital Age

Digital Marketing Theatre, powered by DMEXCO Asia

Mark Opao, eCommerce Lead, Consumer Business- Southeast Asia - Kaspersky

Matthias Weiskopf, Founder & Principal Consultant - LUXE/LINK

Gibson Camson, Head of Advertising Operations - Carousell Media Group
16:00 16:25

The Klook Effect: How Klook Turns Authentic Influence into a Global Growth Engine

Digital Marketing Theatre, powered by DMEXCO Asia

Mildred Ang, Global Head of Partnerships, Affiliates & Creator Marketing - Klook

10:00 10:40

Executive Insights Panel: Leading Brand Evolution – Strategies for Sustainable Growth in the eCommerce and Retail Revolution

eCommerce Retail Revolution & CX Theatre

Andrew Kang, Former Director, Head of Department, Online Business - Samsung Electronics

Jeff Cheng, Global Chief Growth & Marketing Officer - Chatime

Iz-Lynn Chan, CEO - BHG Retail REIT

Toru Koyama, Executive Officer, Group CIO & CDO - H2O Retailing Corp.
10:45 11:05

Scaling eCommerce Without Breaking Operations

eCommerce Retail Revolution & CX Theatre

David Visser, CEO - Zyber
11:10 11:35

Building Global Digital Commerce Excellence: Innovating For Growth In A Changing Landscape

eCommerce Retail Revolution & CX Theatre

Kenneth Lau, Global Digital Commerce Excellence Lead - Mondelez International
11:40 12:00

High-Impact Video Commerce for the Modern Short Attention Span ft. Live Demo Lab

eCommerce Retail Revolution & CX Theatre

Byung Jun Lee, VP of Business Development - BeLive

Hassan Abid, CTO - BeLive
12:05 12:30

Optimizing the Checkout Process: Strategies to Reduce Cart Abandonment

eCommerce Retail Revolution & CX Theatre

Esther Tan, Global Director, Marketing & E-Commerce - Plaza Premium Group
14:00 14:25

DBS’ Journey to World's Best Bank for Customer Experience

eCommerce Retail Revolution & CX Theatre

Yvonne Lau, Executive Director - Head of CX, Consumer Banking - DBS Bank
14:30 14:50

Smart E-Commerce: Unlocking Global Success with AI Agents and Omnichannel Messaging

eCommerce Retail Revolution & CX Theatre

Jerry Yin, Group Vice President - GPTBots & EngageLab
14:55 15:35

The Rise of Immersive Commerce: Spatial Tech, AR, and the Future of Retail Engagement

eCommerce Retail Revolution & CX Theatre

Charina Widjaja, CEO of DFW Creative - Co-founder of Extensive Interactive

Jaclyn Yong, Director of Industry Relations - Singapore Retail Association
15:40 16:00

E-Commerce Trends & Digital Trade Opportunities in South Asia.

eCommerce Retail Revolution & CX Theatre

Omer Mubeen, Chairman - Pakistan Ecommerce Association

Sehrish Ali, Founding Member & General Secretary - Pakistan Ecommerce Association

10:30 10:50

Engage.Stream.Sell: The Future of E-Commerce

Borderless Commerce Theatre

Raymond Hsu, Co-President - SHOPLINE
10:55 11:20

Future-Proofing Supply Chains: Agility, Resilience and Sustainability

Borderless Commerce Theatre

Anne-Laure Descours, Sustainability Advisor - Puma
11:25 11:45

Transform Your Digital Storefront with an Integrated ERP: Streamline Your eCommerce Processes with Odoo

Borderless Commerce Theatre

Ananda Mandalihan, Team Leader - Channel Sales (Outbound Partnerships) - Odoo

Chintan Shah, CEO - Brainvire
11:50 12:30

Beyond Efficiency: Designing Supply Chains for Agility and Adaptability

Borderless Commerce Theatre

Paul Lim, Founder & President - Supply Chain Asia

Mohsen Ahmad, CEO of Dubai South - Logistics District - M-DAQ Payment Solutions

Terry Chan, Founder, Chairman, CEO - Hong Kong eCommerce Supply Chain Association (HKeCSC), JUSTT GROUP, SEA321

Amit Garg, Head of APAC Pixel Supply Chain Planning & Operations - Google
14:00 14:25

Beyond Borders, Beyond Likes: The Playbook for Winning Customers in Southeast Asia's Fragmented Social Landscape

Borderless Commerce Theatre

Li Xuan Lim, Account Manager - Epic Dialogue
14:30 14:50

Scaling Beyond Borders: Growth Stories with Love, Bonito, Motherswork & Airwallex

Borderless Commerce Theatre

Mae Loon, Head of Communications, APAC - Airwallex

Rachel Lim, Co-founder - Love Bonito

Sharon Wong, Founder & CEO - Motherswork
14:55 15:20

Authenticity is Your Global Advantage

Borderless Commerce Theatre

Natasha Burgess, Managing Director - Australia - Tree Urn
15:25 15:45

Data-Driven Growth: Leveraging Experimentation to Optimize the Customer Journey

Borderless Commerce Theatre

Joey Zhang, Product Analyst Manager - Delivery Hero

Chenchen Tong, Director Of Data & Analytics - Delivery Hero

10:25 10:50

Pixels to Plush: How Neopets is Reimagining Brand Strategy Through Product, Emotional Connection and Community

Digital Marketing Theatre, powered by DMEXCO Asia

Dominic Law, CEO - Neopets
10:55 11:20

Data-Driven Personalisation: Elevating Customer Experience through Hyper-Personalisation

Digital Marketing Theatre, powered by DMEXCO Asia

Soumya Mishra, Digital and Tech Head - Wider Asia - Haleon
11:25 11:45

Agents: Powering the New Era of Intelligent Events

Digital Marketing Theatre, powered by DMEXCO Asia

Jonathan Easton, Co-founder & VP, Product Design - Gevme
11:50 12:30

Micro, Macro, or AI: Who (or What) Really Moves the Needle

Digital Marketing Theatre, powered by DMEXCO Asia

Chanelle Wang, Head of Experiential Marketing, East Asia - Schneider Electric

Evangeline Leong, Founder & CEO - Kobe Global Technologies

Siddhi Desai, APAC Content Transformation Lead - Diageo

Kerstin Ong, Influencer & Content Creator
14:00 14:25

Social by Design: Build Ideas that Spark Conversation from Day One

Digital Marketing Theatre, powered by DMEXCO Asia

Shalini Seneviratne, Marketing Director - Baby and Child Care - Kimberly-Clark
14:30 15:10

Social Media Trends 2026: What Marketers Need to Know

Digital Marketing Theatre, powered by DMEXCO Asia

Evangeline Leong, Founder & CEO - Kobe Global Technologies

Benjamin Byrne, Content Creator - Smiling Afro Pte Ltd

Alyaa Ramlan, Head of Social - UNIFI

Kitty Chiu, Strategic Partner - Solidea by Calzificio Pinelli SRL
15:15 15:35

Marketing With Precision: Achieving More Touchpoints with Less Budget Through Data-Led Digital Campaigns

Digital Marketing Theatre, powered by DMEXCO Asia

Pei Ee Chng, Head of B2B Digital Marketing - Canon
15:40 16:05

What's in Your Marketing Tech Stack

Digital Marketing Theatre, powered by DMEXCO Asia

Manaswita Sarkar, Head Audience and Data Strategy - SPH Media

10:30 10:55

Seamless Journeys: Implementing Omnichannel Approaches for Consistent Brand Experiences

eCommerce Retail Revolution & CX Theatre

Daniel Koo, Vice President, Digital - Shangri-La Group
11:00 11:25

From Startup to Unicorn: The Power of Strategic Partnerships in Scaling Airalo's Global Reach

eCommerce Retail Revolution & CX Theatre

Melvin Ng, Senior Director, APAC Partnerships - Airalo
11:30 11:50

Beyond Just-In-Time: Building the anti fragile supply chain

eCommerce Retail Revolution & CX Theatre

Joost Rompen, COUNTRY DIRECTOR - Slimstock Asia Pacific
11:55 12:20

Gamified Loyalty: Reimagining Customer Retention through Interactive Experiences

eCommerce Retail Revolution & CX Theatre

Martin Ivan, Director, Cross Channel Client Engagement, Decisioning and Content Supply Lead - Standard Chartered Bank
14:00 14:25

Applied AI with Dynamic Cognitive Personas

eCommerce Retail Revolution & CX Theatre

Saumick Pal, Executive Director, Digital, Data Analytics & Innovation - MSD
14:55 15:35

The Psychology of Online Shopping: Understanding Digital Consumer Behaviour

eCommerce Retail Revolution & CX Theatre

Jason Ong, Master Transformation Strategist - Axxelerated Transformation

Samuel See, Head Of Ecommerce and Digital Marketing - Sharp Singapore Electronics Corporation

Neha Khullar, Marketing Lead, Southeast Asia - THE HERSHEY COMPANY
15:40 16:00

From Interest to Impact: What Can Brands Learn from University Marketing for Long-Lead Customer Journeys

eCommerce Retail Revolution & CX Theatre

Jenny Tang, Deputy Director, Head of Digital Marketing - Singapore Management University

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