7-8 APRIL 2027
MARINA BAY SANDS

CO-LOCATED SHOWS

 

Borderless Commerce Theatre

E-commerce is breaking boundaries, connecting businesses and consumers across the globe like never before. "Borderless Commerce" highlights the limitless opportunities of a world without geographical, currency, or regulatory constraints. 

With AI, seamless payment solutions, and efficient logistics, businesses can now personalise experiences for global audiences effortlessly. Yet, success demands tackling challenges like compliance, cultural differences, and cybersecurity. 

Join us as we explore how technology and innovation are shaping a truly global e-commerce experience, unlocking new markets and driving growth without borders. 

  • Cross-border challenges

  • Online & offline models

  • Payment systems

  • Fraud risks

  • Operational complexities

  • Localisation

  • Supply chain management

  • Post-purchase optimisation

  • Marketing strategies 

Explore Borderless Commerce Theatre's Featured Sessions

Panel – Future-Proofing Supply Chains: Agility, Resilience and Sustainability

In an increasingly interconnected world, the supply chain has become the backbone of successful cross-border commerce. Businesses face mounting pressures to adapt to disruptions, meet consumer expectations and embrace sustainability.

This panel will explore how innovative technologies and strategic approaches can create agile, resilient and sustainable supply chains that respond to today's challenges and anticipate tomorrow's opportunities.

Key Discussion Points:

  • Harnessing technology for supply chain agility
  • Strategies for creating resilient supply chains and implementing effective risk management
  • Best practices for embracing sustainability for competitive edge

Panel – Speed, Security, Scalability: Navigating the Complexities of Cross-Border Payments

As cross-border commerce accelerates, businesses must balance speed, security, and scalability in global payments. Advances in digital payment technologies, from blockchain to real-time currency conversion, are reshaping international transactions, while fraud prevention and compliance remain critical challenges.

This panel will explore cutting-edge payment innovations, fraud mitigation strategies, and trust-building measures that enable seamless, secure, and scalable cross-border transactions.

Key Discussion Points:

  • Exploring innovations and scalability in cross-border payments
  • Employing AI-driven fraud detection and regulatory measures against evolving security threats
  • Building a trustworthy payment ecosystem

eCommerce Retail Revolution & CX Theatre

The e-commerce and retail landscape is undergoing a profound transformation, with technology reshaping how businesses connect with consumers. From AI-driven insights to omnichannel strategies, the line between digital and physical retail is blurring, offering customers seamless and personalised experiences. 

To thrive in this revolution, businesses must innovate, adapt to changing consumer behaviours, and leverage data-driven strategies to enhance customer engagement. Join us as we explore how the fusion of e-commerce and retail is creating new opportunities and redefining the future of shopping. 

  • AR/VR in shopping

  • Hyper-personalisation

  • AI in retail & eCommerce

  • Omnichannel strategies

  • Headless commerce

  • Post-Purchase satisfaction

  • Customer conversions

  • Sustainability in retail 

Explore eCommerce Retail Revolution & CX Theatre's Featured Sessions

Panel – Hyper-Personalisation in Action: Leveraging AI to Delight Customers and Maximise ROI

In a world where customers expect tailored interactions, hyper-personalisation has become essential for successful retail and e-commerce strategies. By harnessing dynamic product recommendations, targeted marketing campaigns and conversational AI-driven support, brands are not only enhancing customer satisfaction but also driving higher conversions.

This panel will cover practical insights and real-world examples of how businesses effectively leverage AI to create relevant, context-aware shopping experiences. It will also explore the ethical considerations of personalisation, including data privacy and the balance between automation and human touch.

Key Discussion Points:

  • Examining successful implementations of hyper-personalisation, highlighting lessons learned and best practices
  • Measuring customer satisfaction and the ROI of hyper-personalisation
  • Exploring data privacy concerns and the importance of human touch in AI-powered personalisation

 

The Rise of Immersive Commerce: AR, VR and the Metaverse in Retail

Augmented reality (AR), virtual reality (VR) and the metaverse are reshaping shopping experiences, allowing brands to create engaging and memorable interactions with customers. By leveraging these cutting-edge technologies, retailers can provide virtual storefronts, enhance product visualisation and offer personalised shopping journeys, ultimately driving customer satisfaction and loyalty.

This session will highlight the practical applications of AR and VR in retail, from virtual try-ons to interactive in-store experiences. It will also discuss the challenges businesses face when adopting these technologies.

Key Discussion Points:

  • Practical applications of AR and VR in retail
  • Challenges and barriers to adoption, including costs, technical requirements and consumer acceptance
  • Future trends in immersive commerce

Digital Marketing Theatre

As digital landscapes evolve at an unprecedented pace, marketers must swiftly adapt to emerging trends that can revolutionise their strategies. DMEXCO Asia will showcase innovations reshaping digital marketing, including automation and adtech, as well as the transformative role of AI in content creation and its ability to facilitate hyper-targeted audience engagement.

Join us to explore how to seamlessly integrate paid and organic strategies to reduce customer acquisition costs while leveraging predictive analytics for informed decision-making. The evolution of social commerce and influencer marketing will be a key focus, along with critical trends in data privacy. Attendees will walk away with actionable strategies that drive growth in a competitive landscape.

  • Integrated marketing
  • Automation & adtech
  • Generative AI in content creation
  • Search optimisation
  • Social & influencer marketing
  • Predictive analytics
  • Brand storytelling
  • Hyper-personalisation

Explore Digital Marketing Theatre's Featured Sessions

Panel – AI-Powered Marketing: The Promise and Perils

The digital marketing landscape is experiencing a profound transformation driven by AI, fundamentally reshaping how marketers design, implement, and optimise their campaigns. While AI presents remarkable opportunities for smarter marketing and hyper-personalisation, it can also come with significant risks such as ethical dilemmas threats to brand authenticity.

Standing out in AI’s crowded marketplace requires building trust, delivering value and creating differentiation. This panel will explore strategies for harnessing AI's transformative power while effectively managing its complexities and ensuring alignment with brand values and evolving consumer expectations.

Key Discussion Points:

  • Leveraging AI for enhanced campaign efficiency and omnichannel success
  • Mitigating the risks associated with AI implementation
  • Strategies for differentiation in an increasingly AI-driven marketing environment

Search Everywhere Optimisation (SEO): Owning Every Space Your Audiences Search

SEO no longer stands for Search Engine Optimisation; it is now Search Everywhere Optimisation. Search is not limited to conventional search engines—it occurs across a multitude of platforms and channels, including social media sites and ChatGPT.

To stay competitive, this session will delve into how brands should optimise their content and SEO strategies to navigate the fragmented search landscape and enhance visibility across these diverse platforms.

Key Discussion Points:

  • The rise of multimodal search, including visual and voice search
  • Mastering platform-specific search optimisation and tailoring content for different search experiences
  • User-centric SEO strategies over traditional keyword-focused methods
  • Future-proofing: Optimising for large language models (LLMs)

Hear From Our Past Speakers

I had the privilege of speaking at eCommerce Expo | DMEXCO Asia 2025 on the topic: ”Micro, Macro or AI: Who (or What) Really Moves the Needle?” We unpacked what truly drives results in the attention economy - from trust to reach, from humans to machines.
Thank you to the team for inviting me to speak and for creating a platform where these conversations move beyond buzzwords into strategy and action.

Head of Experential Marketing, East Asia
Schneider Electric

Seeing a hall filled with almost a hundred professionals passionate about decoding shopper behaviour reminds me how fast the retail landscape is evolving and how vital it is
to bridge human psychology with technology and data. Looking forward to my next speaking opportunity to continue these meaningful conversations shaping the future
of retail and eCommerce.

Master Transformation Strategist,
Axxelerated Transformation

Had a stimulating discussion at eCommerce Expo | DMEXCO Asia 2025. I had the honour of participating in the panel discussion titled “From Reactive to Predictive: How AI
& Autonomous Systems Are Reshaping Supply Chain Agility & Decision-Making. A special appreciation to my fellow panelists and our moderator, and to the event organisers for orchestrating a remarkable gathering at the Sands Expo & Convention Centre.

Head of APAC Pixel Supply Chain Planning & Operations, Google

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