Guannong E-Commerce is a pioneering agricultural product promotion and sales enterprise driven by the "Internet+" model. The company focuses on building and promoting the regional public brand "Guan Xiang Nan De" for agricultural products in Guannan County, highlighting local specialties such as mushrooms, rice, vermicelli, and hairy crabs. It has established a dual-channel integrated operation system:

Online, a multi-platform operational matrix has been built, with over a million followers across platforms and annual sales exceeding ten million yuan, forming a digital sales network that covers consumers nationwide.

Offline, diverse exhibition and sales scenarios have been developed, promoting agricultural products into institutional cafeterias and featuring in provincial and municipal exhibitions, continuously enhancing brand visibility.

Guannong E-Commerce leads with branding, integrating high-quality agricultural resources from Guannan to provide consumers with refined and uniquely local products. It innovatively adopts a multi-dimensional marketing model combining "field live streams + themed scenario broadcasts," inviting county leaders and industry experts to serve as "brand ambassadors." Through traceability live streams, cultural IP implantation, and a professional anchor training system, the company strengthens its brand communication matrix, achieving a closed loop from product display to cultural outreach and sales conversion.