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From AI Superpowers to Business Reinvention with Dr. Ralph Ostertag, APAC Director of Digital & Technology at HEINEKEN

From AI Superpowers to Business Reinvention with Dr. Ralph Ostertag, APAC Director of Digital & Technology at HEINEKEN

If AI were a superhero, what would its superpower be?

Predictive Vision: AI can foresee future trends, market shifts, and even potential disruptions, giving businesses a strategic edge to adapt proactively.

How might AI reshape human interactions with technology?

Augmented Decision-Making: AI will act as a trusted advisor, providing data-driven insights and recommendations to empower better decision-making at all levels incl on senior executive level & boards.

What are some common misconceptions about the role of AI in business reinvention:

Job Replacement: AI is often seen as a threat to jobs, but it's more likely to augment human capabilities and create new opportunities.
Magic Bullet: AI is not a one-size-fits-all solution and requires careful planning, implementation, and ongoing refinement to deliver value.

How do you prioritize and implement new technologies within your supply chain?

With a 5 step approach: Demystify (Create your own understanding), experiment (try it out and get your hands dirty), prioritize (based on value opportunities in the business like revenue uplift or efficiencies), create capabilities and then implement / scale.

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