Podcasts
From Click to Close: Episode 1 - What is M.I.C.E?
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In Episode 1, host Veronica Tay breaks down the MICE industry:
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We hear these terms all the time — but how well do we actually understand the mechanics behind them, and their role in Asia’s fast-evolving business landscape?
Whether you're in marketing, tech, retail, or logistics — MICE is the infrastructure that helps you scale ideas, build partnerships, and make bold moves in real life.
Tune in to hear why we launched this podcast, what MICE π³π¦π’πππΊ means, and how eCommerce Expo | DMEXCO Asia fits into this bigger picture — as a catalyst for face-to-face connections that drive business forward.