Podcasts

08 May 2025

From Click to Close: Episode 1 - What is M.I.C.E?

From Click to Close: Episode 1 - What is M.I.C.E?

In Episode 1, host Veronica Tay breaks down the MICE industry:

π— π—²π—²π˜π—Άπ—»π—΄π˜€. π—œπ—»π—°π—²π—»π˜π—Άπ˜ƒπ—²π˜€. π—–π—Όπ—»π—³π—²π—Ώπ—²π—»π—°π—²π˜€. π—˜π˜…π—΅π—Άπ—―π—Άπ˜π—Άπ—Όπ—»π˜€.

We hear these terms all the time — but how well do we actually understand the mechanics behind them, and their role in Asia’s fast-evolving business landscape?

Whether you're in marketing, tech, retail, or logistics — MICE is the infrastructure that helps you scale ideas, build partnerships, and make bold moves in real life.

Tune in to hear why we launched this podcast, what MICE 𝘳𝘦𝘒𝘭𝘭𝘺 means, and how eCommerce Expo | DMEXCO Asia fits into this bigger picture — as a catalyst for face-to-face connections that drive business forward.

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