In Episode 1, host Veronica Tay breaks down the MICE industry:

𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀. 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀. 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀. 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻𝘀.

We hear these terms all the time — but how well do we actually understand the mechanics behind them, and their role in Asia’s fast-evolving business landscape?

Whether you're in marketing, tech, retail, or logistics — MICE is the infrastructure that helps you scale ideas, build partnerships, and make bold moves in real life.

Tune in to hear why we launched this podcast, what MICE 𝘳𝘦𝘢𝘭𝘭𝘺 means, and how eCommerce Expo | DMEXCO Asia fits into this bigger picture — as a catalyst for face-to-face connections that drive business forward.