Alif Adam is a founder and creative director at Waistlab, a Shapewear e-commerce based in Singapore. At the age of 22, Alif founded the company while he was still a student at Ngee Ann Polytechnic. In his final year, he applied for the SandBox's kickstart fund and was given $3000 to fund his business on Carousell in 2017. With over 6 years of successful experience in branding and marketing, it has helped his start-up gain attention at home and abroad. A strong believer in self-improvement, Waistlab has helped women (and men) from all backgrounds to gain more confidence through waist training.