Speakers

With over 25 years of experience, Andros leads strategic transformation across retail, digital, and omnichannel businesses within the sporting goods industry. He has been instrumental in evolving traditional distribution models into integrated direct-to-consumer ecosystems across Southeast Asia. His expertise spans brick-and-mortar retail operations, omnichannel (O2O) strategy, CRM and loyalty development, and end-to-end customer experience transformation. A strategic yet hands-on leader, Andros is known for driving execution at scale—bridging physical and digital retail environments to deliver seamless, customer-centric journeys. His work focuses on helping organizations adapt to shifting consumer behaviors while enhancing operational performance and long-term growth across diverse Southeast Asian markets.