Aparna is a Partner with AI practice at Boston Consulting Group (BCG) in Singapore. She has 15 years of extensive experience with large-scale data driven transformation projects in Asia Pacific. Her area of expertise is application of data science and engineering towards building hyper-personalisation engines and data monetisation capability across B2C and B2B. She has been instrumental in architecting and deploying AI software products at scale for revenue acceleration and cost optimisation. She is a topic lead on federated learning, and is deeply passionate about responsible AI. Aparna holds dual MBA in marketing & systems, and bachelors in computer science engineering.