Ashish Arora is a Group Head of Data and Analytics at Central Group where he leads BI, analytics, and data governance for its retail business. He has over 18 years of experience leading different strategic analytics, transformation, and data governance programs. Ashish is outcome-driven and passionate about solving critical business challenges using data and analytics solutions. He has extensive experience establishing D&A teams, setting up data governance, and uplifting Analytics maturity in different organizations. His professional experience also includes Global Head of Data Strategy at British American Tobacco and Head of Data and Analytics at AirAsia.