Ben Lu currently leads the Solutions Consulting team, APJ at Amplitude. With more than 23 years of experience in the tech industry under his belt, Ben is a trusted leader and partner who has supported numerous enterprise organisations to navigate complex solution requirements and have their business needs addressed effectively. As a champion of data-driven decision-making, he strongly believes in empowering teams with the power of behavioural data to get clearer insights and take faster action to achieve their aha moments.