Speakers

Esther Tan is the Global Director of Marketing and E-Commerce at Plaza Premium Group, where she leads global marketing strategy and drives digital transformation in airport hospitality. With 20+ years of experience in aviation, travel and hospitality, she specialises in e-commerce, digital marketing, CRM and loyalty. She began her career in integrated communications, where early market research sparked a passion for data and led to a focus on CRM and e-commerce, blending creativity with performance to deliver data-driven, customer-centric strategies that achieve measurable business results.