Speakers

Jenny Tang Yuk Tong is Deputy Director & Head of Digital Marketing at Singapore Management University, where she leads strategy, content, and social engagement to strengthen institutional reputation and drive student recruitment across Asia. With 17 years of experience spanning agency and client-side roles, Jenny combines analytical rigour with creative storytelling to deliver campaigns that resonate and deliver measurable impact. Passionate about leadership and mentorship, she believes data keeps us accountable, but storytelling makes us unforgettable. Beyond higher education, she is curious about how stories shape perception, inspire action, and connect communities across cultures.