Patrick Deloy is the Managing Director of APAC Experience and Commerce at the customer experience company Merkle, overseeing Merkle and Japanese ad giant Dentsu's Commerce and Loyalty practices. With a team of over 300, he has led market-first eCommerce integrations with leading technology partners like Adobe and Salesforce for clients such as Shiseido, Microsoft, ASUS, Sony, and LVMH. Deloy's entrepreneurial spirit drives Merkle's strategy and growth in APAC, assisting brands in navigating the dynamic digital commerce landscape. Recognized as a 40 Under 40 recipient by Campaign Asia, Deloy also contributes content to the German Chamber of Business trade magazine.