Percy Hung, a visionary entrepreneur and investor based in Singapore, is the Co-founder and CEO of Choco Up, a pioneering Asia Pacific revenue-based financing and growth platform. His dynamic leadership focuses on swift, data-driven funding for high-growth firms, simplifying the complex financial system. Percy's background in Aerospace Engineering at Georgia Institute of Technology and experience in multinationals like Azbil Corp in Tokyo cultivated his knack for operational efficiency. His entrepreneurial journey spans sectors like automotive, apparel, and consumer tech. In 2018, Percy, alongside college friend Brian Tsang, launched Choco Up, revolutionizing funding with data analytics and non-dilutive capital for scaling companies acrosts 8 markets and 10 sectors, fostering growth without equity loss.