Pinar is Senior Director of Retail Vertical Growth team at Worldpay and currently an advisor at the Pay.UK End User Council. Previously she held leadership positions in THG, across the company’s global retail business and the ecommerce platform, Ingenuity. In her previous role at Amazon, she headed Amazon Money Store marketplace and Shop with Points loyalty programs in the UK and Europe. She was responsible for enhancing the global payment propositions, creating seamless payment journeys, and ensuring the right payment selection is provided to B2B and B2C users while selling or shopping online. She is passionate about retail pay-tech and has a customer-centric approach.