Tech Week Main Stage Conference Programme 2023

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Retail Media: How to Reach and Convert Shoppers on E-commerce Platforms

11 Oct 2023
Martech Keynote Stage

Retail media is the fastest-growing advertising channel in the world, and for good reason. It allows brands to reach shoppers exactly when they're most likely to buy.

In this session, you'll learn about the latest trends in retail media and how to use this powerful channel to drive sales and grow your brand.

We'll cover topics such as:

- What is retail media and why is it important?
- The different types of retail media advertising
- How to measure the success of your retail media campaigns

Alin Dobrea, Head of Marketing Solutions - Zalora