Tech Week Main Stage Conference Programme 2023

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Scaling Engagement With Millions Of Customers While Reducing Cost

12 Oct 2023
Big Data & AI World Keynote Theatre

In 2019, Globe set out to scale meaningful touches to their large customer base.  To do this, they had to accelerate their hyper-personalized CLM campaigns, address technology constraints, improve speed to market and optimize their cost to deliver.

Fast forward to 2023, and the results speak for themselves. Globe has been engaging more customers every year, with more unique offers while finding ways to reduce cost.

Results:

  • Record highs in CLM Engagement in pursuit of personalization at scale
  • Cycle time improved from months to days
  • 100% increase in incremental revenues
  • Cost to revenue ratio (CTR) is at par with other Telcos at our Volume

Globe has achieved these wonderful results with its amazing people, culture and fit-for-purpose technology platforms like Aerospike.

In this session, Jaime Noel Carpio, Senior Director at Globe, will share his experience in creating a bigger circle of better customer and employee experience.

Speakers
Jaime Noel Carpio, Senior Director - Globe Telecom, Philippines