Tech Week Main Stage Conference Programme 2023

Subpage Hero - Black



The Power of Generative AI for Marketing & Consumer Engagement

11 Oct 2023
Martech Keynote Stage

Sharing my perspective with a few examples on how I see Generative AI enabling marketers to be more efficient and drive greater brand engagement with their consumers. What are the potential watchouts, as we embrace this new technology.

Snigdha Nandan, Director, B2C & Digital Marketing APAC - MASTERCARD