In a world where attention spans are short and audiences are bombarded with noise, how do you create brand stories that not only cut through the clutter but actually matter? Join VJ, founder of Ballsy, the unapologetically bold creative shop making waves from Asia to the world, as he shares how to craft stories that don't just sell but stick.

This isn’t your usual “storytelling 101.” Ballsy believes in ads that don’t look like ads, stories that break formats, challenge convention, and earn attention by being real, raw, and relentlessly relevant. VJ will walk you through how to tap into cultural truths, flip creative expectations, and build brand narratives that spark emotion and conversation, even in the most distracted corners of the internet.

Whether you’re a brand builder, marketer, or creative, you’ll leave this talk with a fresh perspective, sharp tools, and a no BS approach to making your brand unforgettable.