In a world of shrinking budgets and rising expectations, precision marketing is no longer a luxury—it’s a necessity. In this session, Pei Ee Chng, Head of Digital Marketing and Marcom at Canon Singapore, shares how her team transformed Canon’s regional B2B marketing with a data-led approach that prioritizes impact over spend. Discover how smart segmentation, performance tracking, and platform synergy helped Canon achieve more meaningful customer touchpoints across seven markets—without inflating budgets. From microsite conversions to social media optimization, this session offers practical takeaways on how to do more with less, while delivering measurable business results.