As influencer marketing matures, brands face a new dilemma: should they bet on micro-creators with niche trust, macro stars with mass reach, or even AI-driven data for content creation with perfect consistency? This panel brings together marketers, data analysts, and KOLs to unpack the real ROI behind different types of influence today. Expect hard numbers, campaign case studies, and a candid look at what’s hype—and what’s actually driving results in the attention economy.