Tech Week Singapore 2025

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Seamless Journeys: Implementing Omnichannel Approaches for Consistent Brand Experiences

09 Oct 2025
eCommerce Retail Revolution & CX Theatre

In today's hyper-connected era, luxury hotels must deliver flawless, cohesive brand experiences across all touchpoints—from digital platforms to in-person interactions. This presentation unveils cutting-edge omnichannel strategies to elevate guest journeys, ensuring unwavering consistency, personalized service, and exclusivity at every stage. Key focus areas include:

1. Integrated Technology: Harnessing AI, CRM, and IoT to synchronize guest data across booking systems, mobile apps, and concierge services.

2. Seamless O2O Journey Design: Crafting fluid transitions between digital and physical interactions (e.g., pre-arrival preferences reflected in-room).

3. Data-Driven Personalization: Utilizing multidimensional analytics to anticipate needs and tailor bespoke experiences.
Ideal for hospitality leaders bridging timeless elegance with innovation.

Ideal for hospitality leaders bridging timeless elegance with innovation.

Speakers
Daniel Koo, Vice President, Digital - Shangri-La Group