What happens when AI is treated as a fundamental part of how work gets designed, rather than another tool added to an existing process?

 

Drawing on his observations of AI-enabled workflows at Lazada and RedMart, and his experience building an AI-first business from the ground up, Nigel explores how AI is changing the way organisations structure work, allocate resources, and generate output.

 

At Lazada, AI-enabled workflows transformed activities such as category reporting and campaign creative production, reducing manual work and compressing operational cycle times. Now, as he builds a new business with AI embedded across brand development, product development, and business operations from day one, he is applying the same principles without the constraints of legacy processes.

 

The session explores what enterprises can learn from having an AI-first mindset and how organisations can redesign workflows around human judgement and AI capabilities.

 

The central question is simple: if you were designing the organisation today, knowing what AI can do, would you design work the same way?